The Design of Business: Why Design Thinking is the Next Competitive Advantage by Roger L. Martin

The Design of Business: Why Design Thinking is the Next Competitive Advantage

Book Title: The Design of Business: Why Design Thinking is the Next Competitive Advantage

Publisher: Harvard Business Review Press

ISBN: 1422177807

Author: Roger L. Martin


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Roger L. Martin with The Design of Business: Why Design Thinking is the Next Competitive Advantage

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