The Design of Business: Why Design Thinking is the Next Competitive Advantage by Roger L. Martin

Book Title: The Design of Business: Why Design Thinking is the Next Competitive Advantage

Publisher: Harvard Business Review Press

ISBN: 1422177807

Author: Roger L. Martin

* You need to enable Javascript in order to proceed through the registration flow.

Roger L. Martin with The Design of Business: Why Design Thinking is the Next Competitive Advantage

  • Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
  • Creative Confidence: Unleashing the Creative Potential Within Us All
  • The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
  • Design Thinking: Understanding How Designers Think and Work
  • This is Service Design Thinking: Basics, Tools, Cases
  • Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis (Human Technology Interaction Series)
  • The Opposable Mind: How Successful Leaders Win Through Integrative Thinking
  • 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization
  • Wired to Care: How Companies Prosper When They Create Widespread Empathy
  • Solving Problems with Design Thinking: Ten Stories of What Works (Columbia Business School Publishing)